“We must engage. To ignore the platforms and their people, to continue to believe that we can make a business by demanding that everyone come to us is delusion.”
Arthur Sulzberger, New York Times
It also means being more collaborative and open to experimenting with new formats and shapes of products than previously thought so you can deliver real value for your customer.
We believe that by seeding an audience-first culture within media and news organizations, this industry can: